“Technology is the Enabler… but Design is the Engager”


… and not only the engager, design leads our decisions, it could even make decisions for us…


We wake up in the morning and we feel we make decisions. We wake up in the morning and we open the closet and we feel that we decide what to wear. And we open the refrigerator and we feel that we decide what to eat. What this is actually saying is that much of these decisions are not residing within us. They are residing in the person who is designing that form.[…] We have such a feeling that we are in control, and we are making the decision, that it’s very hard to even accept the idea that we actually have an illusion of making a decision, rather than an actual decision.

Now, you might say, “These are decisions we don’t care about.” […] But, in fact, it’s not because it’s easy. It’s not because it’s trivial. It’s not because we don’t care. It’s the opposite. It’s because we care. It’s difficult and it’s complex. And it’s so complex that we don’t know what to do. And because we have no idea what to do we just pick whatever it was that was chosen for us.

Dan Ariely: Are we in control of our own decisions?

Tagged with: